The founders.

Josef founded softstory, the influencer-marketing agency, and leads it. He has worked in influencer marketing since the start of his career, and keeps the team pointed at what actually matters: creator partnerships that feel real and deliver for brands.

softstory runs campaigns for brands such as AutoDS, Hostinger, G2A and CyberGhost across YouTube and Instagram, with a licensed creator database that Patryk the agent now draws on. Josef is Moonfield's representative in the European Union.

Patryk builds Moonfield's agents: the models they run on, the tools they use, and the systems that let them work inside a brand's own inbox and accounts. Before that he spent more than ten years in influencer marketing, on both the client and the agency side, from benchmark-setting campaigns to the PR emergencies that had to be solved the same day.

At softstory he ran operations and built the systems behind every campaign, increasingly with AI: creator vetting, outreach, draft checks, contract and invoice checks. His focus has always been the same: turning creative, story-driven work into results that are measurable, repeatable and reliable. Patryk the agent is that focus given a name.

He also runs Tsukinode, an AI and operations studio in Tokyo that works with brands, agencies and YouTube and Twitch creators on AI tooling, process, security and payments. Tsukinode means moonrise.