Patryk Hasegawa

Patryk builds Moonfield's agents: the models they run on, the tools they use, and the systems that let them work inside a brand's own inbox and accounts. Before that he spent more than ten years in influencer marketing, on both the client and the agency side, from benchmark-setting campaigns to the PR emergencies that had to be solved the same day.

At softstory he ran operations and built the systems behind every campaign, increasingly with AI: creator vetting, outreach, draft checks, contract and invoice checks. His focus has always been the same: turning creative, story-driven work into results that are measurable, repeatable and reliable. Patryk the agent is that focus given a name.

He also runs Tsukinode, a studio in Tokyo that runs influencer campaigns end to end for agencies and in-house teams, and builds the process and the AI vetting behind them. Tsukinode means moonrise.